Skein’s analytics and engineering teams were given the challenge of building a Variable Data Printing service for personalised books. Skein researched the competition, market, user, and build a platform using React and Python technologies and implemented advanced analytics.
What we have done
1. Research, discovery and analytics
At this stage we gathered and analysed data on key factors:
User analysis: target market & segmentation, target audience
Competitor research: social media audience analysis, web scraping, UX analysis
Analytics set up and tagging for enhanced eCommerce
Social media scanning
Facebook user groups analytics
Competitor UX and user insights
Google traffic data
2. UX planning and design
The user research data translated into compelling, efficient user experience and user design.