Building

The future

User Experience Design

Case-study: Variable Data Publishing. User research, product strategy, UX and build.

Data infrastructure
See the project website
The Challenge

Skein’s analytics and engineering teams were given the challenge of building a Variable Data Printing service for personalised books. Skein researched the competition, market, user, and build a platform using React and Python technologies and implemented advanced analytics.

What we have done
1. Research, discovery and analytics

At this stage we gathered and analysed data on key factors:

  1. User analysis: target market & segmentation, target audience
  2. Competitor research: social media audience analysis, web scraping, UX analysis
  3. Competitor benchmarking
  4. Media planning
  5. Analytics set up and tagging for enhanced eCommerce
Analytics toolbox
Social media scanning Facebook user groups analytics Competitor UX and user insights Google traffic data Adwords test
2. UX planning and design

The user research data translated into compelling, efficient user experience and user design.

3. Development / Technology stack
React Python Django HTML5 CSS3
Contact us
Explore opportunities today!
Get in touch
See other projects
Market analytics and product launch
Business planning and analytics for the multi-platform service.
Market analytics and product launch

Case-study: Launch of the immersive Virtual Reality suit

HealthTech
Research & Analytics
See the solution
Web Analytics
Analytical platform and a digital PPC strategy for a leading content provider.
Web Analytics

Case-study: Analytical platform and a digital PPC strategy for a leading content provider.

Research & Analytics
See the solution
Digital Transformation
Model scouting and engagement platform.
Digital Transformation

Case-study: UK’s leading model advice service going web.

Personal data
Research & Analytics
Web
See the solution