User Experience Design

Case-study: Variable Data Publishing. User research, product strategy, UX and build.

Data infrastructure

The Challenge

Skein’s analytics and engineering teams were given the challenge of building a Variable Data Printing service for personalised books. Skein researched the competition, market, user, and build a platform using React and Python technologies and implemented advanced analytics.

What we have done

1. Research, discovery and analytics

At this stage we gathered and analysed data on key factors:

User analysis: target market & segmentation, target audience
Competitor research: social media audience analysis, web scraping, UX analysis
Competitor benchmarking
Media planning
Analytics set up and tagging for enhanced eCommerce

Analytics toolbox

Social media scanning Facebook user groups analytics Competitor UX and user insights Google traffic data Adwords test

2. UX planning and design

The user research data translated into compelling, efficient user experience and user design.

3. Development / Technology stack

React Python Django HTML5 CSS3

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