Teslasuit: virtual reality reinvented
Teslasuit is the world’s first full-body haptic feedback, motion capture, thermo controlled suit.
During the first stage of the prototype development, the company behind Teslasuit, Tesla Studios, aimed to quickly define a niche positioning and become the monopolist in the expanding haptic response market for the VR industry. Additionally, they were looking to raise a multi-million dollar seed investment round to support fast scale up and market entry.
The client’s team was facing the following challenges:
Skein conducted market and user feedback research, built financial projections and evaluated the impact of various scenarios on customer adoption and business success.
First, we gathered information about the founders’ business goals and discussed various scenarios for growth. At the next stage, Skein applied proprietary information gathering tools to model customer demand, current and future competitor trends, and external economic factors.
Product positioning research helped to uncover user preferences and clarify the product-market fit.
At the next stage, we built a mathematical model, dashboard, and visual modeling to gauge possible threats and opportunities. Also, provide client team with decision-making tools, as well as data analytics for investors.
Financial projections covered:
At this stage we worked closely with the client to present the market opportunity to the investor and negotiate the terms. This included:
Tesla Studios has secured an investment from a wide range of investors, crowdfunding and grants.
