The Challenge
Travel Weekly Group is a leading information provider and event company in the UK serving the international B2B travel industry. Travel Weekly has more then 30 web properties, and all of them have complex user conversion funnels, multiple action triggers and source traffic, all needing to be tracked correctly and presented to users within multiple roles within the organisation. Adobe Omniture SiteCatalyst was the legacy system that was both expensive and for tagging and tracking their sites. Our challenge was to create a system for fast and efficient visitor analytics, simplifying reports, improving decision making and creating filters to make the data clear and understandable.