Results
The TP-LINK team developed closer relationships with partners, had more direct conversations, provided better product education and coordinated more closely with its sales teams through the updated web product.
The new portal enables partners to access the key information they need to integrate into their marketing campaigns. All the knowledge they need is now available in a single place. As a result, TP-Link significantly increased its partner base and turnover.
In 2016, TP-LINK won Best Partner Programme of the Year at the CRN Sales and Marketing awards and the partner portal was the basis of the entry.