Building

The future

Digital Transformation for an offline business

UK’s leading model advice service going web.

Ecommerce
Research & Analytics
UI/UX
Web
See the project website
The Challenge

Emily Fisher, an entrepreneur with 10 years’ experience, has envisioned an innovative business model that would allow aspiring models to easily catch the eye of leading agencies and develop their careers in the modelling world, and allow more influential members to benefit from their network reach and impact.

What we have done

Skein’s challenge was to create a fully functional platform featuring account and activity management functions. We also needed to meet very tight deadlines dictated by the competitive go-to-market requirements of the business environment the client’s startup was breaking into. Additionally, instead of having a fixed feature list, our team kept development agile to allow for a more dynamic user experience (UX) and to give a structure that allows on-going testing and system adjustments.

To ensure a good position in search engine results, the Skein team conducted on-site SEO optimisation addressing structure, markup, site load speed and other actions that enabled the new service to be quickly indexed by Google and ranked on the first page for several high-traffic terms.

UX planning and design

wam2_design_view_skein_cs_opt

Technology and tools
HTML5 JavaScript Adobe Illustrator sAnalytix PHP Wordpress Payment: GoCardless MailChimp integration
Results

The new service has proven to be very popular among the target audience and has attracted the interest of investors for the next stage of the startup’s development.

Testimonials

It has been a real pleasure working with the team at Skein. They are technically excellent and 100% reliable, understanding the importance of being agile and moving quickly. Their professionalism goes beyond their technical knowledge and they have really taken the time to understand the businesses objectives. This has allowed them to provide me with invaluable support and technical guidance whenever it has been needed. I would recommend Skein to any company. They have been pivotal in launching our platform.

Emily Fisher, Founder, We Are Models
Have questions?

Let’s talk about your business vision.

No strings attached!

Get in touch
See other projects
Variable Data Publishing project
Innovative Variable Data Publishing technology for personalised gifts. User research, product strategy, UX and build.
Variable Data Publishing project

Innovative VDP technology for personalised gifts. User research, product strategy, UX and build.

Research & Analytics
See case study
Market Analytics for an e-health startup
Business planning and analytics for the multi-platform service.
Market Analytics for an e-health startup

Toothscan: Revolutionary dental care

Research & Analytics
See case study
Fashion Big Data: Cools.com
Online fashion shopping engine.
Fashion Big Data: Cools.com

A platform that transforms the way people shop for the cool.

Ecommerce
Web
See case study