Sky is an international telecommunications company that creates Sky Kids, an app which provides shows and games to the younger audiences. Personalisation of content and user experience is a big part of success in this diverse and demanding market, and an important factor of Sky Kids’ popularity. Sky tasked Skein with creating an app prototype that would enable fast iterative user discovery and personalisation of content.
Skein developed a mobile app that enabled matching age and gender creating a relevant and engaging experience for the kids of all ages and genders. The prototype was used for iterative testing, so speed, agility and pixel-perfect level of execution were critical for success.
1. TECHNOLOGY Development
Our front-end team designed the application using React Native, Redux and Sky API. Despite using fast-deployment process, the resulting app fully recreated the native iOS experience. We also employed a sprint based process using Agile as the process management methodology.
Skein worked in a close collaboration with Sky design and product teams, coordinating project management and development. The regular schedule of conference calls, face to face meetings and real-time Slack communication helped us to maintain a high-pace, low-waste schedule and deliver multiple versions of the app ready for user testing.
3. Technology stack
As a result, the Sky team successfully tested the application and found the ideal product-market fit. The Skein team supported the client at all stages – from requirements gathering to development, and from user test session support to implementation of the user feedback.