User Experience Design

Case-study: Variable Data Publishing. User research, product strategy, UX and build.

Data infrastructure

The Challenge

Skein’s analytics and engineering teams were given the challenge of building a Variable Data Printing service for personalised books. Skein researched the competition, market, user, and build a platform using React and Python technologies and implemented advanced analytics.

What we have done

1. Research, discovery and analytics

At this stage we gathered and analysed data on key factors:

User analysis: target market & segmentation, target audience
Competitor research: social media audience analysis, web scraping, UX analysis
Competitor benchmarking
Media planning
Analytics set up and tagging for enhanced eCommerce

Analytics toolbox

Social media scanning Facebook user groups analytics Competitor UX and user insights Google traffic data Adwords test

2. UX planning and design

The user research data translated into compelling, efficient user experience and user design.

3. Development / Technology stack

React Python Django HTML5 CSS3

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Digital Diagnostics and Patient Management

Case-study: Dental Diagnostics and Appointment Booking Mobile App

HealthTech

Mobile apps

TARA Skein platform

TARA is a €6mln project that aims at developing data-driven personalised therapies.

TARA Skein platform

Skein develops an innovative Patient Data platform, supported by a EU-funded research and innovation grant.

Mobile apps

Personal data

UI/UX

AjaX Skein

Skein partnered with King’s College London for research and innovation project in AI-Enabled Clinical Decision Making.

Data infrastructure

HealthTech

Personal data

Research & Analytics

Web