Online fashion shopping is a complex industry: multiple sophisticated competitors, tight price competition, an overwhelming number of products, and ever changing consumer preferences. One of the greatest eCommerce challenges is to be up-to-date and deliver reliable holistic data integration, as well as attract, impress and engage customers.
Cools.com stands out among its peers as a Big Data eCommerce start-up working with Chanel, Fendi, Michael Kors, Marc Jacobs and other world famous brands. The company provides exclusive opportunities to customers, has received investments from MTV and media moguls.
“We need to ensure we can maintain the existing services through support and through stable BAU incremental development. With this in mind, and at the same time, we are working to develop the services, website, Ingestion Tool and CRM – for the COOLS vision.” – says Anton Gething, COO at COOLS.
The service supports over 3 million products via multiple Affiliate Programs and Brand partnerships. Which are now categorized into tertiary levels and are updated daily with our custom built mapping + parsing tool. Products are then made accessible on the company website through ElasticSearch with dynamic application of 8 filters by category, color, brand, price, size, relevance and etc.