Online fashion shopping is a complex industry: multiple sophisticated competitors, tight price competition, an overwhelming number of products, and ever changing consumer preferences. One of the greatest eCommerce challenges is to be up-to-date and deliver reliable holistic data integration, as well as attract, impress and engage customers.
Cools.com stands out among its peers as a Big Data eCommerce start-up working with Gucci, Prada, Chanel and other world-famous brands. The company provides exclusive opportunities to customers, has received investments from MTV and media moguls, and works with millions of products through affiliate programs.
“We need to ensure we can maintain the existing services through support and through stable BAU incremental development. With this in mind, and at the same time, we are working to develop the services, website, Ingestion Tool and CRM – for the COOLS vision.” – says Anton Gething, CTO at COOLS.